Did you know that in 2023, the Tesla Model Y and the Tesla Model 3 were the two best-selling electric cars in Canada (Model Y: 29,582 units; Model 3: 29,122 units)? When it comes to electric vehicles, there's no denying that Tesla has made a name for itself in Quebec. However, not everyone who wants to drive an electric car wants to do so with the American brand. With this in mind, Volvo has...

Currently, among all the electric SUVs on the Canadian market, one model in particular catches our eye - the Genesis GV60.
The Korean manufacturer's latest model, the GV60, aims to offer a luxurious, compact alternative to the electric city SUV market.
But is it really worth buyers' attention, especially when compared to the Volvo XC40?
In this article, we offer a quick comparison.
The duel of technology and comfort
Today, materials and technologies enable manufacturers to add ever more functionality, equipment and comfort to their vehicles. Let's see who wins the duel here.
Genesis GV60
Let's be honest, the Genesis GV60 boasts a more innovative and original interior, as well as features not available on the XC40 Recharge.
For example, it features three screens, including two 12.3-inch ones on the dashboard, as well as fully customizable functions such as facial recognition, wireless charging and comprehensive driver assistance - all as standard.
Inside, the GV60 also boasts a number of unique features, including a rotating gear selector in the shape of an orbit, adding a futuristic touch to the driving experience.
But what really impresses are the interior materials, which reflect an attention to detail, with textured metal trim, quilted leather seats and a microsuede roof lining, creating a luxurious, refined atmosphere.
However, despite these innovative features, the GV60 has slightly less storage capacity than the Volvo XC40. A shame for a vehicle that claims to be a family car.
Volvo XC40
Now let's talk about our Volvo XC40 Recharge.
For its part, it offers a Scandinavian-style interior experience, focused on simplicity and functionality.
Equipped with a 9.0-inch touchscreen and 12.0-inch digital instrument panel, the XC40 offers practical features such as Apple CarPlay and Google Assistant as standard.
Seating comfort is not to be outdone, with front benches offering good support for the lower back. Rather pleasant for relaxed driving on our Quebec roads.
Also, although the XC40 has slightly less interior space than the Genesis GV60, it makes up for it with better rear visibility, which contributes to a more reassuring ride and makes maneuvering easier.
Finally, by opting for a focus on the essentials, the Volvo XC40 offers a streamlined, functional driving experience, emphasizing comfort and practicality for drivers concerned with simplicity.
The duel over electric battery autonomy
The Volvo XC40, built on the new CMA (Compact Modular Architecture). The Genesis GV60 is based on the E-GMP platform shared with the Hyundai IONIQ 5 and Kia EV6.
Genesis GV60
As for powertrains, the GV60 offers two (with the same 77.4 kWh battery): 314 hp and 399 km of range, or 429 hp and 378 km of range.
Volvo XC40
As for the Volvo XC40, it also offers two engines: Single Motor and Twin Motor with 248 hp or 402 hp. Its WLTP range is 409 to 472 km (depending on engine), which is slightly longer than that of the GV60.
Qu’en est-il du prix à l’achat ?
Today, the purchase price of an electric vehicle is at the heart of brand concerns. Let's see who's coming out on top.
Genesis GV60
The starting price of the GV60 is $72,500, with the Performance version reaching $80,500. At these prices, you get a fully-equipped electric SUV offering unrivalled luxury.
Volvo XC40
Pricing for the Volvo XC40 starts at $59,950 for the Core trim level, rising to $74,750 for the Ultimate Twin Motor 4WD version.
Note that the Core trim level offers less standard equipment than the GV60.
However, with equivalent equipment and engines, the Volvo XC40 is more attractive to buy and lease, as it benefits from government rebates, such as the Roulez Vert incentive in Quebec and the federal incentive for zero-emission vehicles, reducing its purchase cost by $12,000.
The final verdict
In conclusion, the Genesis GV60 stands out for its original design, advanced features and sportier driving than a Volvo XC40. This singularity of design and technology makes the Genesis GV60 an attractive choice for drivers seeking a luxurious, state-of-the-art electric driving experience.
But if you're looking for a simple, comfortable, Scandinavian-style electric experience, the Volvo XC40 is the car for you.
To discover our Volvo XC40 models available in stock, consult our online inventory.
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